About Us

We're rebuilding trust in domestic work

Mdadda Staffing Limited is Kenya's first tech-driven domestic staffing platform — built to bring professionalism, education and fair dealing to an industry that has run on informal arrangements for too long.

The Problem

Millions of placements. Almost no standards.

Domestic work is one of East Africa's largest informal employment sectors. Helpers get placed through word of mouth, with no verifiable skills, no contracts and no recourse when things go wrong. Households take on risk with every hire. Agents operate with no tools and no accountability. Mdadda exists to fix all three sides of that problem — simultaneously.

The AFP Philosophy

Certified supply first. Everything else follows.

The Academy First Pivot is Mdadda's strategic foundation. Before we match, we certify. Before households search, helpers learn. The Academy is the product. Matching is the distribution. We believe the only way to build lasting trust in this industry is to raise the floor on helper quality — and give that quality a number. That number is the MDC certificate.

How We're Built

Three AI systems

Mdadda runs on three proprietary AI systems that power certification, matching and contracting end to end.

Childcare Fundamentals
First Aid Basics
Housekeeping Pro
MDC Certificate issuedGrace Wanjiru · MDC-2026-018472
AI System 01

AI-Certified Supply

The Academy credentialing engine. Only certified helpers enter the matching pool. Education is the moat.

97% compatibility · Karen, Nairobi
AI System 02

AI-Powered Discovery Engine

Proprietary vector clustering that groups helpers and households by multi-dimensional compatibility — skills, location, care category, preferences. Not keyword search.

Placement ContractGenerated in 4 seconds
Muhtasari kwa Kiswahili ✓
Helper · Faith W.
Household · Mwangi Family
Agent · Achieng O.
AI System 03

Contracting

Every placement generates a legally structured tri-party contract — with plain Swahili summaries for helpers — in seconds. Covers payment terms, replacement guarantees and course recommendations.

Company Facts

The details behind the platform

The legal and operating details behind the platform.

Legal Name
Mdadda Staffing Limited
Incorporated
19 June 2025, Kenya
Headquarters
Nairobi, Kenya
Domains
mdadda.com · mdadda.app · mdadda.io
Regulated under
Companies Act 2015, Kenya
The Team

The people building Mdadda

A small, senior team rebuilding domestic staffing from the ground up — across product, data, operations and design.

Arnie AstrillChairman to the Board & Founder
Max MaginaChief Product Officer
JC MuthoniHead of Data & AI
Salim KumalaDirector of Operations
Charles NdivoUI/UX Designer
Sammy MuangeWeb Engineer (Frontend & Backend)
Tyne MumbiFinance Lead

Mdadda is actively growing its team. Open roles are listed at mdadda.com/careers.

How We Think

Built on the best thinking in tech and product

Mdadda is built on a lean, customer-first, AI-first philosophy shaped by:

  • Lean StartupEric Ries
  • Lean Product PlaybookDan Olsen
  • Business Model Canvas & Value Proposition DesignStrategyzer / Alex Osterwalder
  • Super FoundersAli Tamaseb
  • Elon MuskWalter Isaacson
Engineering principles
Cloud-FirstMobile-FirstAI-First
East Africa

Expansion roadmap

We're building East Africa's domestic staffing ecosystem one market at a time — starting in Kenya.

LiveKenyaNow
ConfirmedTanzaniaAugust 2026
PlannedUganda2027
PlannedRwanda2027

Want to work with us or invest?

Whether you want to build the future of domestic work with us or back it, we'd love to hear from you.